Faktor-Faktor yang Mempengaruhi Kepuasan, Loyalitas, dan Kepercayaan Pelanggan pada E-Commerce Shopee

The purpose of this study is to examine the impact price, discount, free shipping, product quality, service user safety, and perceived usefulness on consumer satisfaction, loyalty, trust in Shopee e-commerce. This employed Structural Equation Model-Partial Least Square (SEM-PLS) approach with SMART PLS 4.0 software. To obtain a research sample 140 individuals, decided through random sampling. User satisfaction affected by discounts, usefulness, according study's findings. Where pleasure has an customer loyalty confidence. Additionally, it established that influences